{"id":3473,"date":"2026-04-25T12:13:05","date_gmt":"2026-04-25T15:13:05","guid":{"rendered":"https:\/\/nomundodoturismo.com.br\/home\/?p=3473"},"modified":"2026-04-25T12:13:05","modified_gmt":"2026-04-25T15:13:05","slug":"virada-cultural-de-sao-paulo-tera-grandes-nomes-da-musica-e-programacao-descentralizada","status":"publish","type":"post","link":"https:\/\/nomundodoturismo.com.br\/home\/2026\/04\/cultura\/eventos\/virada-cultural-de-sao-paulo-tera-grandes-nomes-da-musica-e-programacao-descentralizada\/","title":{"rendered":"Virada Cultural de S\u00e3o Paulo ter\u00e1 grandes nomes da m\u00fasica e programa\u00e7\u00e3o descentralizada"},"content":{"rendered":"<div id=\"nomun-143571475\" class=\"nomun-top nomun-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/nomundodoturismo.com.br\/home\/\" aria-label=\"Imagem: Lan\u00e7amento do Festival\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nomundodoturismo.com.br\/home\/wp-content\/uploads\/2025\/05\/banner3.png\" alt=\"\"  srcset=\"https:\/\/nomundodoturismo.com.br\/home\/wp-content\/uploads\/2025\/05\/banner3.png 780w, https:\/\/nomundodoturismo.com.br\/home\/wp-content\/uploads\/2025\/05\/banner3-300x35.png 300w, https:\/\/nomundodoturismo.com.br\/home\/wp-content\/uploads\/2025\/05\/banner3-768x89.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" width=\"780\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div><p style=\"text-align: justify;\" data-start=\"0\" data-end=\"602\">A edi\u00e7\u00e3o de 2026 da <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Virada Cultural<\/span><\/span> come\u00e7a a tomar forma na cidade de <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">S\u00e3o Paulo<\/span><\/span> e deve reunir nomes de destaque da m\u00fasica brasileira, como <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Thiaguinho<\/span><\/span>, <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Marina Sena<\/span><\/span>, <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Joelma<\/span><\/span>, <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Gustavo Mioto<\/span><\/span>, <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Gaby Amarantos<\/span><\/span>, <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Alexandre Pires<\/span><\/span> e <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Lu\u00edsa Sonza<\/span><\/span>. O evento est\u00e1 previsto para os dias 23 e 24 de maio e deve movimentar diferentes regi\u00f5es da capital paulista com uma programa\u00e7\u00e3o extensa.<\/p>\n<p style=\"text-align: justify;\" data-start=\"604\" data-end=\"1075\">A proposta deste ano aposta na descentraliza\u00e7\u00e3o das atividades. Informa\u00e7\u00f5es preliminares indicam que a programa\u00e7\u00e3o deve reunir mais de mil atra\u00e7\u00f5es culturais distribu\u00eddas em 22 palcos pela cidade, com apenas cinco deles concentrados na regi\u00e3o central, uma mudan\u00e7a significativa em rela\u00e7\u00e3o \u00e0s primeiras edi\u00e7\u00f5es, quando o centro era o principal polo do evento. Em 2019, por exemplo, a regi\u00e3o chegou a concentrar 27 palcos, n\u00famero que caiu drasticamente nos \u00faltimos anos.<\/p>\n<p style=\"text-align: justify;\" data-start=\"1077\" data-end=\"1455\">A nova configura\u00e7\u00e3o tem gerado debate, j\u00e1 que a ocupa\u00e7\u00e3o do centro era uma das marcas da Virada Cultural desde sua cria\u00e7\u00e3o. Por outro lado, a gest\u00e3o municipal defende que a distribui\u00e7\u00e3o dos palcos pelas zonas sul, leste, norte e oeste amplia o acesso da popula\u00e7\u00e3o \u00e0 programa\u00e7\u00e3o e estimula a circula\u00e7\u00e3o de p\u00fablico por diferentes territ\u00f3rios da cidade ao longo do fim de semana.<\/p>\n<p style=\"text-align: justify;\" data-start=\"1457\" data-end=\"1703\">Entre os destaques da edi\u00e7\u00e3o est\u00e3o o retorno do tradicional <strong>Palco Brega<\/strong> e do espa\u00e7o dedicado ao rock, al\u00e9m da cria\u00e7\u00e3o de um palco voltado exclusivamente para apresenta\u00e7\u00f5es femininas. A programa\u00e7\u00e3o completa ainda ser\u00e1 divulgada ao longo de maio.<\/p>\n<p style=\"text-align: justify;\" data-start=\"1705\" data-end=\"2026\">Na edi\u00e7\u00e3o anterior, o evento reuniu cerca de 4,7 milh\u00f5es de pessoas, mantendo um alto volume de p\u00fablico e consolidando a Virada Cultural como um dos maiores eventos culturais do pa\u00eds.<\/p>\n<div id=\"nomun-96944156\" class=\"nomun-rodape nomun-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/nomundodoturismo.com.br\/home\/\" aria-label=\"Imagem: Lan\u00e7amento do Festival\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nomundodoturismo.com.br\/home\/wp-content\/uploads\/2025\/05\/banner3.png\" alt=\"\"  srcset=\"https:\/\/nomundodoturismo.com.br\/home\/wp-content\/uploads\/2025\/05\/banner3.png 780w, https:\/\/nomundodoturismo.com.br\/home\/wp-content\/uploads\/2025\/05\/banner3-300x35.png 300w, https:\/\/nomundodoturismo.com.br\/home\/wp-content\/uploads\/2025\/05\/banner3-768x89.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" width=\"780\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>A edi\u00e7\u00e3o de 2026 da Virada Cultural come\u00e7a a tomar forma na cidade de S\u00e3o Paulo e deve reunir nomes de destaque da m\u00fasica brasileira, como Thiaguinho, Marina Sena, Joelma, Gustavo Mioto, Gaby Amarantos, Alexandre Pires e Lu\u00edsa Sonza. O evento est\u00e1 previsto para os dias 23 e 24 de maio e deve movimentar diferentes<\/p>\n","protected":false},"author":2,"featured_media":3474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[1146,292,59,427,1145],"class_list":["post-3473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-atracoes-culturais","tag-musica","tag-sao-paulo","tag-shows","tag-virada-cultural"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Virada Cultural de S\u00e3o Paulo ter\u00e1 grandes nomes da m\u00fasica e programa\u00e7\u00e3o descentralizada - No mundo do Turismo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nomundodoturismo.com.br\/home\/2026\/04\/cultura\/eventos\/virada-cultural-de-sao-paulo-tera-grandes-nomes-da-musica-e-programacao-descentralizada\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virada Cultural de S\u00e3o Paulo ter\u00e1 grandes nomes da m\u00fasica e programa\u00e7\u00e3o descentralizada - No mundo do Turismo\" \/>\n<meta property=\"og:description\" content=\"A edi\u00e7\u00e3o de 2026 da Virada Cultural come\u00e7a a tomar forma na cidade de S\u00e3o Paulo e deve reunir nomes de destaque da m\u00fasica brasileira, como Thiaguinho, Marina Sena, Joelma, Gustavo Mioto, Gaby Amarantos, Alexandre Pires e Lu\u00edsa Sonza. 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