{"id":5362,"date":"2026-10-14T09:53:34","date_gmt":"2026-10-14T12:53:34","guid":{"rendered":"https:\/\/nomundodoturismo.com.br\/home\/?p=5362"},"modified":"2026-10-14T11:38:06","modified_gmt":"2026-10-14T14:38:06","slug":"ocupacao-paraiba-artistas-paraibanos-sao-paulo","status":"publish","type":"post","link":"https:\/\/nomundodoturismo.com.br\/home\/2026\/10\/destaque\/ocupacao-paraiba-artistas-paraibanos-sao-paulo\/","title":{"rendered":"Ocupa\u00e7\u00e3o Para\u00edba leva artistas paraibanos a shows gratuitos em S\u00e3o Paulo"},"content":{"rendered":"<div id=\"nomun-763392035\" class=\"nomun-top nomun-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/nomundodoturismo.com.br\/home\/\" aria-label=\"banner3_\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nomundodoturismo.com.br\/home\/wp-content\/uploads\/2026\/06\/banner3_-scaled.png\" alt=\"\"  srcset=\"https:\/\/nomundodoturismo.com.br\/home\/wp-content\/uploads\/2026\/06\/banner3_-scaled.png 2560w, https:\/\/nomundodoturismo.com.br\/home\/wp-content\/uploads\/2026\/06\/banner3_-300x35.png 300w, https:\/\/nomundodoturismo.com.br\/home\/wp-content\/uploads\/2026\/06\/banner3_-800x92.png 800w, https:\/\/nomundodoturismo.com.br\/home\/wp-content\/uploads\/2026\/06\/banner3_-768x89.png 768w, https:\/\/nomundodoturismo.com.br\/home\/wp-content\/uploads\/2026\/06\/banner3_-1536x177.png 1536w, https:\/\/nomundodoturismo.com.br\/home\/wp-content\/uploads\/2026\/06\/banner3_-2048x236.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" width=\"7800\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div><p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">A m\u00fasica paraibana vai ganhar novos espa\u00e7os de circula\u00e7\u00e3o e visibilidade a partir desta quarta-feira (14), \u00e0s 19h30, quando ser\u00e1 lan\u00e7ado oficialmente, na Usina Cultural Energisa, em Jo\u00e3o Pessoa, o projeto \u201cOcupa\u00e7\u00e3o Para\u00edba\u201d, realizado com patroc\u00ednio master da Secretaria de Estado da Cultura da Para\u00edba e do Governo do Estado da Para\u00edba. A produ\u00e7\u00e3o e realiza\u00e7\u00e3o \u00e9 da startup paraibana Moozk, em parceria com a Casa de Francisca.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\"> A iniciativa ser\u00e1 apresentada ao p\u00fablico com dois pocket shows. Abrindo a noite teremos V\u00f3 Mera e Suas Netinhas com suas convidadas Luana Flores e Nathalia Bellar. Em seguida vamos ter Totonho e fechando a noite Tit\u00e1 Moura + Sandra Bel\u00ea + Lily Sanfoneira.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">Esses artistas desembarcam em S\u00e3o Paulo no dia 29 de novembro, para uma programa\u00e7\u00e3o musical gratuita na Casa de Francisca, no centro hist\u00f3rico da capital paulista.<\/span><\/p>\n<div id='gallery-1' class='gallery galleryid-5362 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/nomundodoturismo.com.br\/home\/2026\/10\/destaque\/ocupacao-paraiba-artistas-paraibanos-sao-paulo\/attachment\/whatsapp-image-2026-10-13-at-14-03-14-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/nomundodoturismo.com.br\/home\/wp-content\/uploads\/2026\/10\/WhatsApp-Image-2026-10-13-at-14.03.14-3-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/nomundodoturismo.com.br\/home\/2026\/10\/destaque\/ocupacao-paraiba-artistas-paraibanos-sao-paulo\/attachment\/whatsapp-image-2026-10-13-at-14-03-14-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/nomundodoturismo.com.br\/home\/wp-content\/uploads\/2026\/10\/WhatsApp-Image-2026-10-13-at-14.03.14-2-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/nomundodoturismo.com.br\/home\/2026\/10\/destaque\/ocupacao-paraiba-artistas-paraibanos-sao-paulo\/attachment\/whatsapp-image-2026-10-13-at-14-03-14-1\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/nomundodoturismo.com.br\/home\/wp-content\/uploads\/2026\/10\/WhatsApp-Image-2026-10-13-at-14.03.14-1-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">Entre os nomes confirmados est\u00e3o Sandra Bel\u00ea, Luana Flores, Nathalia Bellar, Lucy Alves, Lily Sanfoneira, Chico Correa, V\u00f3 Mera, Tit\u00e1 Moura, Totonho e Bixarte, que ir\u00e3o transformar diferentes ambientes da Casa de Francisca em espa\u00e7os de apresenta\u00e7\u00f5es \u00fanicas. A programa\u00e7\u00e3o ser\u00e1 distribu\u00edda entre o Sal\u00e3o, o Largo e o Por\u00e3o, criando uma experi\u00eancia de ocupa\u00e7\u00e3o art\u00edstica que re\u00fane diferentes gera\u00e7\u00f5es, trajet\u00f3rias e sonoridades da m\u00fasica produzida na Para\u00edba.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">A escolha e parceria com a Casa de Francisca refor\u00e7a a dimens\u00e3o da iniciativa. Localizada no centro hist\u00f3rico de S\u00e3o Paulo, o espa\u00e7o \u00e9 reconhecido por sua programa\u00e7\u00e3o dedicada \u00e0 m\u00fasica brasileira e por reunir diferentes gera\u00e7\u00f5es e linguagens da produ\u00e7\u00e3o musical. Recentemente a casa foi eleita pelo j\u00fari da Folha de S. Paulo como melhor bar de m\u00fasica ao vivo de S\u00e3o Paulo.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">A programa\u00e7\u00e3o tamb\u00e9m foi pensada para dialogar com a pr\u00f3pria arquitetura do espa\u00e7o. Ao ocupar simultaneamente diferentes ambientes da Casa de Francisca, o projeto prop\u00f5e que o p\u00fablico circule entre apresenta\u00e7\u00f5es e descubra diferentes express\u00f5es da m\u00fasica paraibana durante todo o domingo.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">\u201cA mem\u00f3ria \u00e9 uma porta de entrada, mas n\u00e3o \u00e9 o destino. A gente parte do pertencimento para chegar ao presente, mostrando uma Para\u00edba que continua criando, misturando, inventando e transformando\u201d, afirma S\u00e9rgio Brand\u00e3o, Produtor da Moozk e um dos idealizadores da Ocupa\u00e7\u00e3o Para\u00edba.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">A \u201cOcupa\u00e7\u00e3o Para\u00edba\u201d parte do reconhecimento de que a cultura paraibana j\u00e1 est\u00e1 presente em S\u00e3o Paulo, seja nas hist\u00f3rias de fam\u00edlias que migraram, nos sotaques, na gastronomia, nas refer\u00eancias culturais ou na produ\u00e7\u00e3o art\u00edstica que circula e encontra novos p\u00fablicos.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">O objetivo do projeto \u00e9 justamente ampliar essa presen\u00e7a, levando diferentes express\u00f5es da m\u00fasica paraibana a um espa\u00e7o de destaque da cena cultural paulista, promovendo circula\u00e7\u00e3o, interc\u00e2mbio cultural e forma\u00e7\u00e3o de novos p\u00fablicos. Mais do que transportar uma programa\u00e7\u00e3o musical de um estado para outro, a iniciativa busca mostrar o potencial e a diversidade da produ\u00e7\u00e3o paraibana contempor\u00e2nea, gerando novas conex\u00f5es entre artistas, p\u00fablicos e territ\u00f3rios.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">Dentro do guarda chuvas de oportunidades e atividades, tamb\u00e9m ser\u00e3o apresentados ao p\u00fablico outras a\u00e7\u00f5es de promo\u00e7\u00e3o da cultura paraibana, o Edital Arte na Bagagem especial para a SIM S\u00e3o Paulo (Semana Internacional da M\u00fasica de 29\/11 \u00e0 03\/12), maior feira do setor na Am\u00e9rica Latina, onde ser\u00e3o selecionados 20 profissionais da m\u00fasica paraibana, entre artistas, produtores, agentes culturais, empreendedores e representantes de iniciativas do setor musical, sendo aberto a todo estado.<\/span>Com as duas a\u00e7\u00f5es, espera-se ter uma comitiva com mais de 50 profissionais paraibanos.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\">Para al\u00e9m das fronteiras do Atl\u00e2ntico, ser\u00e1 apresentado o Turmalina Forr\u00f3 Fest, que ser\u00e1 realizado em Lisboa-Portugal entre 6 e 8 de novembro, e levar\u00e1 shows, artesanato e gastronomia. Uma produ\u00e7\u00e3o da Mills Audiovisual.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">O Arte na Bagagem \u00e9 uma parceria institucional da SIM SP, Secult e Moozk. O evento de lan\u00e7amento acontece na Usina Cultural Energisa Jo\u00e3o Pessoa, e conta com a parceria do Instituto Energisa, que hoje \u00e9 um dos maiores investidores do ICMS Cultural na Para\u00edba.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">Programe-se <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Lan\u00e7amento da \u201cOcupa\u00e7\u00e3o Para\u00edba\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Dia 14 de outubro <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Hor\u00e1rio: 19h30 &#8211; Gratuito e aberto ao p\u00fablico<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Local: Usina Cultural Energisa \u2013 Jo\u00e3o Pessoa\/PB<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Pocket shows com V\u00f3 Mera e Suas Netinhas + Nathalia Bellar + Luana Flores, logo em seguida Tit\u00e1 Moura + Sandra Bel\u00ea + Lily Sanfoneira\/ Totonho<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Ocupa\u00e7\u00e3o Para\u00edba em S\u00e3o Paulo<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Dia 29 de novembro <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Local: Casa de Francisca \u2013 Centro Hist\u00f3rico de S\u00e3o Paulo\/SP<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Entrada gratuita<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Programa\u00e7\u00e3o exclusiva com artistas paraibanos Lucy Alves, Chico Correa, Luana Flores, V\u00f3 Mera, Sandra Bel\u00ea, Totonho, Bixarte, Lily Sanfoneira, Nathalia Bellar e Tit\u00e1 Moura<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Turmalina Forr\u00f3 Fest<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">De 06 a 08 de novembro<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Local: Lisboa-Portugal<\/span><\/p>\n<div id=\"nomun-911630372\" class=\"nomun-rodape nomun-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/nomundodoturismo.com.br\/home\/\" aria-label=\"banner3_\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nomundodoturismo.com.br\/home\/wp-content\/uploads\/2026\/06\/banner3_-scaled.png\" alt=\"\"  srcset=\"https:\/\/nomundodoturismo.com.br\/home\/wp-content\/uploads\/2026\/06\/banner3_-scaled.png 2560w, https:\/\/nomundodoturismo.com.br\/home\/wp-content\/uploads\/2026\/06\/banner3_-300x35.png 300w, https:\/\/nomundodoturismo.com.br\/home\/wp-content\/uploads\/2026\/06\/banner3_-800x92.png 800w, https:\/\/nomundodoturismo.com.br\/home\/wp-content\/uploads\/2026\/06\/banner3_-768x89.png 768w, https:\/\/nomundodoturismo.com.br\/home\/wp-content\/uploads\/2026\/06\/banner3_-1536x177.png 1536w, https:\/\/nomundodoturismo.com.br\/home\/wp-content\/uploads\/2026\/06\/banner3_-2048x236.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" width=\"7800\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>A m\u00fasica paraibana vai ganhar novos espa\u00e7os de circula\u00e7\u00e3o e visibilidade a partir desta quarta-feira (14), \u00e0s 19h30, quando ser\u00e1 lan\u00e7ado oficialmente, na Usina Cultural Energisa, em Jo\u00e3o Pessoa, o projeto \u201cOcupa\u00e7\u00e3o Para\u00edba\u201d, realizado com patroc\u00ednio master da Secretaria de Estado da Cultura da Para\u00edba e do Governo do Estado da Para\u00edba. A produ\u00e7\u00e3o e<\/p>\n","protected":false},"author":2,"featured_media":5363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[9,1268],"tags":[136,26,757,3533,3541,3531,25,1582,98,3540,3538,709,3534,1287,2177,3537,3530,3536,59,3535,3532,3542,974,688,3543,3539],"class_list":["post-5362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura","category-destaque","tag-arte-na-bagagem","tag-artistas-paraibanos","tag-bixarte","tag-casa-de-francisca","tag-chico-correa","tag-cultura-da-paraiba","tag-cultura-paraibana","tag-governo-da-paraiba","tag-joao-pessoa","tag-lily-sanfoneira","tag-luana-flores","tag-lucy-alves","tag-moozk","tag-musica-brasileira","tag-musica-paraibana","tag-nathalia-bellar","tag-ocupacao-paraiba","tag-sandra-bele","tag-sao-paulo","tag-secult-pb","tag-shows-gratuitos","tag-sim-sao-paulo","tag-tita-moura","tag-totonho","tag-turmalina-forro-fest","tag-vo-mera"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ocupa\u00e7\u00e3o Para\u00edba leva artistas paraibanos a shows gratuitos em S\u00e3o Paulo - No mundo do turismo<\/title>\n<meta name=\"description\" content=\"Ocupa\u00e7\u00e3o Para\u00edba leva dez artistas paraibanos a shows gratuitos na Casa de Francisca, em S\u00e3o Paulo, no dia 29 de novembro de 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nomundodoturismo.com.br\/home\/2026\/10\/destaque\/ocupacao-paraiba-artistas-paraibanos-sao-paulo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ocupa\u00e7\u00e3o Para\u00edba leva artistas paraibanos a shows gratuitos em S\u00e3o Paulo - No mundo do turismo\" \/>\n<meta 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