{"id":774,"date":"2025-06-18T21:26:57","date_gmt":"2025-06-19T00:26:57","guid":{"rendered":"https:\/\/nomundodoturismo.com.br\/home\/?p=774"},"modified":"2025-06-18T21:26:57","modified_gmt":"2025-06-19T00:26:57","slug":"matuta-lanca-cachaca-em-lata-e-aposta-no-sabor-de-coco-para-embalar-o-sao-joao","status":"publish","type":"post","link":"https:\/\/nomundodoturismo.com.br\/home\/2025\/06\/noticias\/paraiba\/matuta-lanca-cachaca-em-lata-e-aposta-no-sabor-de-coco-para-embalar-o-sao-joao\/","title":{"rendered":"Matuta lan\u00e7a cacha\u00e7a em lata e aposta no sabor de coco para embalar o S\u00e3o Jo\u00e3o"},"content":{"rendered":"
\"\"<\/a><\/div>

Para celebrar o S\u00e3o Jo\u00e3o 2025, a Cacha\u00e7a Matuta apresenta uma novidade que promete agitar os arraiais nordestinos. A tradicional linha Matuta Sabores agora ganha uma vers\u00e3o em lata de 350ml, unindo praticidade, tradi\u00e7\u00e3o e o sabor caracter\u00edstico da cacha\u00e7a artesanal. O lan\u00e7amento aconteceu no palco do Maior S\u00e3o Jo\u00e3o do Mundo, em Campina Grande, na Para\u00edba, durante as festividades juninas.<\/span><\/p>\n

A novidade chega embalada pela campanha \u201cMatuta, meu xod\u00f3 do S\u00e3o Jo\u00e3o!\u201d, que refor\u00e7a o v\u00ednculo da marca com a cultura nordestina, o forr\u00f3 p\u00e9 de serra e os momentos de celebra\u00e7\u00e3o t\u00edpicos do per\u00edodo.<\/span><\/p>\n

Entre os destaques do lan\u00e7amento est\u00e1 o Matuta Coconut, uma cacha\u00e7a saborizada com coco, desenvolvida especialmente para o clima festivo do S\u00e3o Jo\u00e3o. O novo sabor promete agradar quem busca experi\u00eancias diferentes, sem abrir m\u00e3o da tradi\u00e7\u00e3o das cacha\u00e7as artesanais.<\/span><\/p>\n

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Cacha\u00e7a Matuta sabor coco<\/figcaption><\/figure>\n

Al\u00e9m dos produtos, a campanha da Matuta faz uma homenagem aos trios de forr\u00f3 considerados os grandes protagonistas das festas juninas. A marca destaca a import\u00e2ncia de valorizar esses artistas e defende sua presen\u00e7a nos principais palcos do S\u00e3o Jo\u00e3o, mantendo viva a ess\u00eancia do forr\u00f3 tradicional.<\/span><\/p>\n

Com ra\u00edzes no cora\u00e7\u00e3o do Brejo paraibano, no\u00a0 <\/span>Engenho Vaca Brava, em Areia, a Cacha\u00e7a Matuta carrega uma hist\u00f3ria de cinco gera\u00e7\u00f5es. Tudo come\u00e7ou na d\u00e9cada de 1950, quando Aur\u00e9lio Leal produzia cacha\u00e7a de forma artesanal, utilizando uma engenhoca criada por seu pai. Desde ent\u00e3o, a tradi\u00e7\u00e3o se mant\u00e9m, agora com um olhar inovador, que une qualidade, sabor e identidade nordestina.<\/span><\/p>\n

\"\"<\/a><\/div>","protected":false},"excerpt":{"rendered":"

Para celebrar o S\u00e3o Jo\u00e3o 2025, a Cacha\u00e7a Matuta apresenta uma novidade que promete agitar os arraiais nordestinos. A tradicional linha Matuta Sabores agora ganha uma vers\u00e3o em lata de 350ml, unindo praticidade, tradi\u00e7\u00e3o e o sabor caracter\u00edstico da cacha\u00e7a artesanal. O lan\u00e7amento aconteceu no palco do Maior S\u00e3o Jo\u00e3o do Mundo, em Campina Grande,<\/p>\n","protected":false},"author":2,"featured_media":776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[14],"tags":[166,167,42,90,87],"class_list":["post-774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paraiba","tag-cachaca-matuta","tag-cachaca-paraibana","tag-campina-grande","tag-maior-sao-joao-do-mundo","tag-sao-joao"],"acf":[],"yoast_head":"\nMatuta lan\u00e7a cacha\u00e7a em lata e aposta no sabor de coco para embalar o S\u00e3o Jo\u00e3o - No mundo do Turismo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nomundodoturismo.com.br\/home\/2025\/06\/noticias\/paraiba\/matuta-lanca-cachaca-em-lata-e-aposta-no-sabor-de-coco-para-embalar-o-sao-joao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matuta lan\u00e7a cacha\u00e7a em lata e aposta no sabor de coco para embalar o S\u00e3o Jo\u00e3o - No mundo do Turismo\" \/>\n<meta property=\"og:description\" content=\"Para celebrar o S\u00e3o Jo\u00e3o 2025, a Cacha\u00e7a Matuta apresenta uma novidade que promete agitar os arraiais nordestinos. 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